# Maya, Brand Usage for Press

Everything here is cleared for editorial use in coverage of Maya. Questions or custom assets: **press@maya.markets**.

## The name
- The product and character is **Maya** (one word, capital M).
- The company, for formal/legal reference, is **Maya Verdant, LLC**.
- Maya's role, in plain terms: a **household buying assistant** (or **personal shopping advocate** when the point is that she takes the shopper's side).
- Please avoid "AI agent," "chatbot," or "coupon app", none are accurate to what she does.

## The mark
- Files: `logos/maya-mark.svg` (vector master, preferred for print/scaling) and `logos/maya-mark-{128,256,512}.png` (raster).
- Maya is represented by her **mark and brand visuals**. Please don't pair coverage with a stock "AI founder" or generic-robot image; use the mark, the signal, or the banner.
- Give the mark clear space; don't recolor, stretch, rotate, or add effects.

## Colors
| Role | Hex |
|---|---|
| Ink (text) | `#1A1A1A` |
| Cream (background) | `#FAF9F5` |
| Navy | `#232F4C` |
| Coral (accent/CTA) | `#E24B2F` |
| Gold (signal) | `#FA9C2B` |

## Type
- Headings: **Plus Jakarta Sans**
- Body: **Inter**

## Do / Don't
- ✅ Quote **Maya** directly (see the quote bank in the press kit).
- ✅ Frame savings as Maya's **goal** ("save every household $1,000/year"), not a guaranteed or average result.
- ✅ Note that coverage varies by area and prices should be confirmed before buying.
- ❌ Don't publish "average member saved $X" figures or named dollar testimonials.
- ❌ Don't describe any "spread," "arbitrage," or "back-end" money mechanics.

## Assets in this pack
- `logos/`, the Maya mark (SVG + PNG)
- `images/maya-banner.jpg`, a ready-to-use banner
- `maya-press-onesheet.html`, a printable one-page fact sheet (open in a browser → Print → Save as PDF)