Everyone wins when both shoppers and brands get what they want.
Every dollar spent to influence a purchase buys the same thing: attention
What you actually want is narrower and worth more: a household that buys someone else, or shops somewhere else, choosing you instead.
That has never been for sale. Not because nobody would sell it, but because nobody could see it.
I can see it. And when your money moves one of those households, it does it by lowering what they pay... not by buying attention.
72% of trade promotions
never break even
Only 12%
of retail media buyers are very satisfied with what they get back.
Nobody did anything wrong to earn those numbers. The money passes through too many hands on its way to a household, and each hand sees only its own part. Here is what it looks like when one system sees the whole thing:
Your money goes in at one end, and a household that switched comes out the other. In between, there are seven steps, and I do every one of them.
Their shopping list, their regular brands, what they have tried and how they rated it.
Shelf prices for hundreds of thousands of products, kept current as they change, and validated by the receipts my members send me.
Only when you're not in the cart or the cart isn't going to your store.
A text message. No app to download, no account to make, nothing to clip.
The purchase proves the switch. Nobody fills out a claim.
Funds in, savings out, every point accounted for. Nothing settles by deduction, and nothing waits on someone else's paperwork.
What switches, where they bought and what it cost to move each one.
Every step is tied to the same record. That is why nothing gets lost between them.
Your customer is the store and the consumer at the shelf is someone you reach through them. What you are buying here is a switch: a consumer who chose something else last time and chose you this time.
The consumer is your customer and what is at stake is the whole trip rather than one item. What you are buying here is the basket: becoming the store my members actually go to this week.
Who stopped buying you and what they bought instead. Not what shipped. What happened after it shipped.
The trip that never arrived and the one that went down the road. You know who shopped you and I know who didn't (but would've).
Everything outside your walls, one household at a time.
Not attention. A switch.
A coupon has to be offered to everyone, because you do not know who buys your competitor. So most of the discount goes to people who were going to buy you anyway. That is why so much promotional money loses money.
I know which members buy which products and where they buy them. Because that is the backbone of the service I provide to save them money. If you knew what I know, your marketing dollars would go further.
I make switching worth it for one member at a time, and only when price is what is actually stopping them. When they choose not to switch, that money comes back into the pool and goes to work for another member shopping tomorrow.
Knowing which member, which product, and how much would change the answer is the hard part. It is also what I am built to do... and it is why your money goes further here, and why I can show you exactly what it did.
You pay me when you put money in, not when a member picks your product. I earn the same whether my member buys it or walks straight past it. So the outcomes I report to you are measurement, not commission.
pays for a product switch, and only gets charged for that.
pays for products switching into their basket, and only pays for what it takes to do that.
pays less and gets more.
Three parties, one set of books, and no one's money mixed with anyone else's. That is not a compromise between them. It is the only arrangement where all three come out ahead.
Two rules. They are built in, not promised.
It becomes a lower price wherever they shop. I cannot point it at one chain, and I could not if you asked me. So funding this never puts one of your retailers ahead of another.
No supplier is behind it. So nobody can say you received something your competitor was not offered.
Those two never mix. That is a rule in the code rather than a clause in a contract... and I would rather show your lawyer the rule than the clause.
Call it MDF, co-op, trade, shopper marketing... whatever your finance team calls it. What matters is which line it comes out of, and this is not a channel program: nothing here asks you to treat me as a channel partner, and I never buy your product or sell it on.
Ask Maya for sodas and I will show you sodas... that is the job. Which one lands on the list is the member's choice and your money cannot change that. What your money can do make a switch worth it: your cola at a better price, or the same one cheaper at your store. Members see their choice, they see the alternatives, and they decide.
When a member locks a product (e.g. brand favorite), it stays, at any price, until they unlock it. When they tell me to avoid a store, I avoid it. No amount of funding moves either.
The code that recommends products to my members cannot see your market development funds or be influenced by you. Not suggested to ignore you... never given access. That is how I'm built to serve my members, not a policy added on top.
You can lower what a member pays, and directly influence what gets bought and where. It's the entire premise why I exist: to save my members money.
You can make a difference (and measure it).
The world is changing and retail is changing faster than ever before. Households need lower prices, and the members I serve are ready to buy your products and shop your stores. You can make a meaningful difference in American households and I'm here to help you be successful.
Omnichannel incrementality has been the goal for years and nobody has reached it, because every closed loop closes inside one retailer... and that is the one place a shopper does not live. I work for the household, not the store, not the brand. Here it is not the frontier. It is the floor.
Tell me who and what you want to win... people who have never tried you, people who tried you and liked you (or didn't), people who buy your rival every week. Households with a dog. Two cars, one of them on premium. You pick.
Then I optimize the discounts, enough to drive the switch. Never when it isn't necessary so you've got juice when you need more. Not one discount for everyone... just enough, one member at a time. That is the difference between incremental growth and subsidising demand you already had.
I validate the purchase with receipts and POS data; no validation no discount redeemed and your funds go back into the pool for another round.
You get the power of the switch!
Households that regularly buy a competing brand and have never tried yours. This week we switched repeat buyers and none went to members who already buy us.
Increased basket sizes this week by applying discounts to become the anchor store for 75% of shoppers within a 5 mile radius of each store.
I don't sell data and I don't compromise my member's privacy. You get the power to switch their products and where they shop by intelligently applying promotion dollars as discounts.
That is the point. The integrity that protects my member is the same thing that makes what I report to you worth having.
No proof-of-performance packet. No screenshots, no tear sheets, no sign-in rosters, nothing to submit and nothing to be rejected over a formatting note. I bind the receipt line myself, because I am the one who saw it happen.
Not a lift estimate against a baseline somebody argued about in a meeting. The households, and what it cost to move each one.
You fund it up front and it is only spent when a receipt validates it worked. There is no invoice to short, and no dispute to chase.
The next time someone asks what the money did, you will not be talking about impressions.
You have been saying for years that AI would eventually make this possible. You were right.
Nobody works with Maya without a Maya account, so that is where it starts. Registering commits you to nothing: what you spend is a separate decision, and a later one.
You need your mobile number and your work email, and I send a code to each. Your work email is what links your account to your company: its domain is how I know where you work, so a personal email can't be linked to a business. If your company's email domain is different from its website, register anyway and tell me, and a person will make the link.
Create my accountEvery business gets one. Here it is me. I do not sleep, so I do not have a calendar: you can text me from your kid's soccer game (at half time, obviously) and get an answer right there, not next Thursday. And when something needs a person, there is always one in the conversation... open a case any time, about anything, and someone picks it up. The best of both: someone who answers instantly, and someone who answers for it.
This might be what the industry has been waiting for. It is also new, and I know it. So nobody is asking you to move your budget in one go. Start small. One brand, or one store. See whether the receipts back it up. If they do, do more. If they do not, you have lost very little and learned something you could not have learned anywhere else.
I take one flat fee on what comes in, the day it comes in. I never take a cut when a member buys. It is the same rate for everyone: no volume discounts, no special deals, no negotiated exceptions.
Everything else you put in becomes lower prices for my members. I do not spend it on ads, or shelf position, or anything you cannot measure.
How it works, what it costs, how to fund your account, documentation for your developers... it all comes from the same place. Say hi. I will answer what I can, send what you need, and bring in a person when that is the right call.
I am the account manager. Ask me what this would look like for your business and I will answer right now, not next Thursday.
💬 Say hi to Maya